Create Business Flyers and Brochures Your Prospects Actually Want To Read!
Many of us have been there.
You find a graphic designer who makes beautiful flyers and brochures. Or maybe you use a service like VistaPrint with ready made graphics and you just fill in the blanks.
You call them up.
You provide the content on the pieces or maybe they provide it for you.
And you have them printed and shipped.
You are so excited, especially if you are a new small business owner. Your flyers and brochures solidify you as a serious business person.
Unfortunately, there are a lot of new small business owners who focus on the look of the flyer and the brochure rather than the content.
Most of the time, the flyers for new small business owners are filled with ‘all about me’ jargon and drivel which is sure to get your efforts, trashed and never thought of again.
When I see new business owners creating flyers and brochures, that are ‘me’ focused, I know they are in need of help.
You MUST give valuable information on the flyer or brochure that you are having printed.
Don’t just tell me about your business, or what you do. Tell me how you can help me solve my problem.
Focus on your ideal client when creating your flyers and brochures, this is an highly forgotten and missed opportunity when having brochures designed and printed.
In today’s economy we are hungry for information, give it to them. Offer something they can use right now!
If you’re a dentist, and you can show patients how to save on dental visits by keeping their teeth healthy throughout the year, you can bet they are going to LOVE you for that info AND come to you when they need to see a dentist because you helped them first.
If you’re a hair stylist, if you can show me how to keep my color lasting longer on my own, you’ve got my attention and I’m booking you the next time I need a salon visit because you helped me before you asked for my purchase.
Building rapport and relationships is extremely important for running a consistent profitable business. I’m talking long term loyalty and endless recommendations, all because you took the time to give them something they can use NOW!
Create a valuable free offer that can be available 24/7.
Offering something of value should be a two-fold process. You give them something of value in exchange for something of value…the coveted email address.
We communicate by email so often nowadays, it should be part of your brochures and flyer marketing efforts. On your flyer or brochure have in place a landing page that you drive your prospects to so that you can build your leads as well.
Here’s how it works, you offer teasers on the brochure and flyer, and drive the traffic to your landing page to get the rest of the info.
They enter their email address and you send them the balance of the info.
Now, you have taken a brochure and/or flyer and made it work for you instead of against you.
Mention the freebie you are giving away as you pass out your flyers and brochures so that everyone knows you got something great to offer!
This is a great tool to have in your marketing arsenal that will make your brochures go a lot further.
I love to hearing from you and chatting with you on Facebook come on over!!