69% Of New Businesses Fail Within The First Year-3 Ways To Make Sure Yours Does Not!

by Quisha King on December 3, 2012

surviving as a small business

3 Ways To Ensure Your New Business Stays In Business.

The sba.gov reports that figure above.  69% of new business fail within the 2 years.  You’ve just opened launched your new business, the LAST thing you wanna do is fail right?

 There is so much that is on the line when starting a new business.  I know for me, being at home with my girls, my youngest  a special needs child, going to her appointments and making sure she is getting the best help is a huge priority.  And missing any more of my oldest daughters school events was is motivation enough to be my own employer.

But, you’ve got to make money right?  So, how do you keep your new business in business and stay out of that horrid statistic?  Below you will find the 3 important basic rules you MUST get in order to be a viable business owner today.

  •  Website

You MUST have a website! This maybe a no brainer to some of you but I tell you, there are some people who still do not have a way for  clients to reach them via the internet.  They think its a waste.  “I get my clients by word of mouth”,  well, a website setup properly can reach people when your mouth is wide open and drooling at night! :)

There is no way around it, no negotiations, no if ands or buts about it.  You need to have a way for your potential clients to get a snapshot of what you do and how you can solve their problem without you being present every single time.

If you do not have a website you are missing tons of opportunities to get in front of people who are looking for your service or product.  If I come across one more small business who claims they are serious with no website I think I may lose it!

WordPress is a great tool for building your website.  It gives you so many features to integrate your autoresponders, seo on demand, blog postings, and so much more with the click of a button.

WordPress is super user friendly and easy to install with hosting companies like Godaddy and hostgator.

 

  •  Social Media

Lets put it this way, if Cisco, a company that sells networking equipment has a very active twitter and Facebook page your business should too!  Every smart business has a Facebook page and is involved in social media some how.  Its like word of mouth on crack.

You cannot afford to not be involved in social media.

It puts you in front of so many people you would otherwise have no contact.  It is said that there are 901 million Facebook users and almost 500 million users of Twitter.  This is a ginormous amount of prospects you can get in front of…FOR FREE!

In the words of Woody from Toy Story, “if you don’t have one…GET ONE!”

Facebook fan pages are super easy to setup.  Go to Facebook to create a page.

Once you create a page don’t stop there.  Go around to other sites that are relevant to your niche and begin to chat with them.

NO SELLING.  Just conversation.  And you will see your “likes” start to climb.  Go even further with a Facebook Ad Campaign.

 

  •  A Email Opt In List-*Must Read*

Growing your customer base is an essential part to generating leads on a regular basis.  Use every opportunity as a way to build a list.

There are so many marketers out there who may tell you to build a list but they don’t tell you how important it is to do so.

When you are a new business owner, or maybe a stay at home mom looking to bring in some extra income, you need all the help you can get, and who can afford to pay thousands of dollars to get the training that you need at this level.

Creating a list is one of those essentials that is so important I want to share this information with you for FREE.

When you create a list, of clients who are ready to buy, and on the  look out for your next product.  You end of with a loyal client base who will appreciate all you offer and you will be able to ease them into a sale without feeling salesy or like you are just out for their wallet.

Your list should be offered on your social media pages and also on your website and always always, offer something for Free and of High Value, so that potential subscribers would be crazy  not to get onto your list!

I recommend, anytime you are able to get in front of people offer your free report, video, webinar, audio blog post or whatever your high valued content is on your website, on flyers, at speaking events.  This will give you hot leads for potential clients who are interested in your products or services.

If you liked this post please click “Like” and Subscribe to our newsletter for simple guides to growing your new business.

 

I’d love to chat with you on Facebook and Twitter…Join us~

 

Dream Big,

Quisha Paicely

 

Quisha King is a marketing entrepreneur who believes “your business is small, your marketing doesn’t have to be.” Her marketing systems help small business owners get results with their marketing efforts by creating actionable strategies that are easy and simple to implement.

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