New business owners are spending thousands of dollars each year on marketing and very few are getting any results! You might even be one of them.
Can I be honest with you?…at one point, I too was one of them.
My mom sold Mary Kay for years. And I grew up hearing how “anyone who has a face is a prospect.”
Nope! Wrong Answer!
I had to unlearn this crazy outdated way of marketing.
Marketing your business that way today, would take you out of business fast! The truth is, today we are all about relationships.
Consumers are smart and we trust no one!
What do you do when you go to a website a big square box comes flying onto your screen. You can’t find that X button fast enough. Don’t you hate when they try and hide the button so you cant see it…I do. Anyway.
Or how about when some sales ad fly’s across our computer screen. What do you do when you get a bunch of junk mail? Straight to the garbage!
If you want my business I better know you, or someone should have referred you, or you should have taken the time to build a relationship with me.
Marketing today is like dating. If a guy just kissed you at the beginning of a first date, not only might he be in for a but kicking but he sure as heck ain’t gonna get a second date.
That’s why targeting your audience and knowing what they like and who they are, what they read, where they hang out online is a major component to starting your business right!
If you haven’t taken the time to get to know me why on earth should I care to take interest in your product or service and hand you over my cash?
Getting to know your target market doesn’t mean, talking to each and every person. It just means taking the time to learn them, so when they come across your site or your social media pages, you are communicating with them that makes them feel like you “get” them.
There are key questions to ask yourself when figuring out your target audience or ideal client for your new business. Not only will it save you money, it will Make You Money!
Ask yourself the following questions in determine your ideal client and drill down to your target audience.
- Who is my ideal client in terms of age, gender, education, location
- What other products would they most likely be interested in that are aligned with mine
- Where else online might they be inclined to get information from
- What social networking groups are they a member of
- How much money do they make a year
- What magazines, newspapers or journals do they read
After, you’ve nailed this, here’s a list of places to find these folks.
- Google search on your target market
- Facebook Search in groups and Facebook pages
- Twitter search will give you the results of topics that have a #.
- Forums your ideal client may visit…pop in those forums and offer some valuable content. *Always link back to your Free offer, not just your website-super important!
- Other blogs your ideal client may visit, comment on their blogs.
- Magazines and periodicals your client may read, run an ad and get them to sign up for your newsletter. Test your ads with Facebook, Google Adwords first, you want to make sure your ad will convert, magazine ads and newspapers can be expensive, but they are worth it.