As a new small business owner you may be inclined to think that words on your website equals content.
So far from the truth…read on.
You sit down to start putting words on a blank screen to fill up the space on your new website. Your first thoughts are let me let everyone know what I do. You list your services, a little bit about yourself, how we can contact you.
You talk about how professional you are, your quality of service…
The pages are beginning to fill up. And its all about you and your business. You release the site to the world.
And nothing happens.
Back in the day, this would have worked. Back when the internet was new and people was still getting used to the fact that you could have access to all this information.
Now, your content has to work for you and not against you.
Why do you want to gain their trust and engage with them you may ask?
We have become a society where we don’t watch commercials; we can fast forward with our DVR’s and TIVO.
We are completely annoyed by pop-up sales windows interrupting whatever we are trying to read online. And we are completely oblivious, most of the time, to banner ads, flashy graphics and the latest, “I lost 100 lbs in a day” story on the internet.
We are savvy consumers today!
We can smell slickster salesy ads a mile away and we want no parts of it!
So how do you get the attention you want to your website, and get your readers to share, like, talk about your brand without being slickety salesy…?
Offer your readers valuable, usable content, interesting stories that will help them; that gets them to whatever goal they are trying to reach.
Now, of course there is a fine line between giving ALL the goods, but giving is still the best way to receive.
Here’s how you can apply this to whatever niche your new business is in and become great at content marketing.
When you are looking to add content to your site:
- Do some research to get more perspectives to look at whatever topic you’re gonna talk about.
- Gather those ideas and present them in your own language, in your own brand so to speak.
- Add your own knowledge about the subject.
- Speak your ideal client’s language when you write your content.
- Speak to them on their level where they can get the most benefit out of the message you are trying to get across to them
Do the hard work for them of searching to find the best information for your clients as you can. They will generously thank you by sharing your content, your links and building your reputation as a leader in your industry.
Do you have unique ways you create usable content?
Please share below.
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